Apple sued again over broken AI promises, and this time by its own shareholders
According to the complaint, investors were led to believe that Apple Intelligence would be a key selling point for the iPhone 16 lineup, offering smarter and more capable Siri experiences. But shareholders claim Apple did not actually have a working version of those features when it made those announcements during the June 2024 Worldwide Developers Conference.
The situation became more complicated earlier this year when Apple reportedly postponed some of the new Siri capabilities to 2026. That initial delay came in March, and was followed by a WWDC 2025 presentation that left many analysts underwhelmed with the company’s AI progress. In the months since, Apple shares have fallen nearly 25 percent from their all-time high in late December 2024, wiping out about $900 billion in market value.
Apple’s broken AI promise prompted this new round of litigation. | Image credit — Apple via Wayback Machine
From a consumer standpoint, I think it was only a matter of time before legal action followed. Many users were expecting next-gen Siri features out of the box. Now that the lawsuit is official, Apple may need to move quickly to restore trust. Ideally, that means delivering more AI upgrades sooner, though it’s likely the company will now be more cautious about overpromising in the future.
