Samsung confirms Galaxy Z Flip 7 and Z Fold 7 Unpacked event for July 9th in Brooklyn NY
Samsung has officially confirmed that its summer Unpacked event will take place on Wednesday, July 9. As revealed in a new press release, the company will host the launch in Brooklyn, New York, with the keynote kicking off at 10 a.m. Eastern.
The July 9 date had been previously rumored, although earlier leaks varied between early and mid-July. The location, however, has remained consistent across reports, with signs pointing to a return to New York for this year’s second major Galaxy launch.
This suggests that AI will once again be a central focus. According to Samsung, Galaxy AI is meant to turn smartphones into “anticipatory smart companions” that improve how users communicate, create, and stay connected. We’re likely to see updated AI features across Samsung’s device portfolio, not just limited to foldables.
Samsung invites you to their next Unpacked event in July. | Image credit — Samsung
The July Unpacked event is expected to set the tone for Samsung’s hardware push in the second half of 2025. The company typically uses this summer window to update its foldable offerings and highlight deeper integration across its Galaxy ecosystem, including wearables and tablets.
While Galaxy AI will likely dominate the keynote, the hardware still matters. With competitors in the foldable space stepping up their game, all eyes will be on how Samsung plans to maintain its lead — and if it can do so without raising prices.
We’ll be covering all the announcements from Unpacked, so stay tuned for everything coming out of Brooklyn next month.
