Report: Sony won’t build any more flagship Xperia phones
For the second consecutive year, Sony has decided not to ship its flagship smartphone to the U.S. Sony’s inability to snag a deal with any U.S. carrier has been one of the big reasons why the Xperia line didn’t catch on in the States leading Sony to stop shipping its phones to the third-largest smartphone market in the world. One thing for sure is that having a third-party build the Xperia 1 VII won’t result in a lower price for the phone. The price tag on the device reads £1,399 for the model with 256GB of storage. This is the same starting price for last year’s base model which also was equipped with 256GB of storage.
The Sony 1 VII is manufactured by a third-party firm according to a new report. | Image credit-PhoneArena
The crazy thing about Sony’s inability to get traction for its Xperia smartphones is that Sony is a consumer electronics powerhouse. Before the popular PlayStation video game platform, Sony was known for huge hits such as the Walkman. This was a portable device for playing music that included earphones and a cassette player. Later versions featured a CD player.
Sony is also a major supplier in the smartphone industry. The company supplies phone manufacturers with the best-selling line of image sensors for smartphone cameras. As of Q4 of last year, Sony had a 55% share of this business and the company expects to take 60% of the market this year.
