Roblox players just got a new challenge, and Google Play is behind it
Inside the experience, players can explore a virtual obstacle course known as an “obby,” where they collect gems, complete weekly challenges, and unlock new content over time. Each week will introduce new features, offering regular updates to keep players engaged.
The company is also expanding Play Points benefits beyond Roblox. In the US, members will soon be able to claim exclusive merchandise from brands like 100 Thieves and receive more rewards from select apps and games listed in the program’s “Use” tab.
This move marks another step in Google’s broader push to grow its presence in gaming. While the Play Store is still primarily known for mobile apps, Google has been investing in tools and partnerships to attract more gamers, developers, and content creators to its ecosystem.
By offering a mix of digital and physical rewards, the Diamond District aims to keep players returning week after week. It also gives Play Points members more reasons to stay active within the Google Play environment. It’s a notable shift in strategy, and it will be interesting to see how users respond as the experience continues through early July.
